The MILANO FRAGRANCE & BEAUTY WEEK takes place in parallel with Esxence – The Art Perfumery Event , the world’s most important exhibition of Artistic Perfumery, and the Experience Lab, the first-ever event in Italy open to both operatives in the field and the general public, which has been created to stimulate the growth and promotion of niche beauty brands.
The aim of this event is to promote olfactory and sensory culture, an interest in perfume as a form of expression and the sensory experience that partners with beauty, while also benefitting from the fertile terrain to be found in other fields, such as art, music, technology, design and fashion.
After the first experience of 2019 we have clear the potential of this event and we believe it can become an important moment of communication and sharing for the entire fragrance / beauty sector.
An opportunity to bring people to discover the world of perfume and beauty through real experiences, not just virtual ones.
The FRAGRANCE WEEK is an event of the whole sector in which brands and stores, professionals, artists and enthusiasts, can express their identity by bringing people to discover the charm and possibilities of this world, in which the human relationship and the sensory experience will always be indispensable.
Let’s build together a moment of communication linked to the world of perfume and excellent beauty!
A unique opportunity to celebrate the art of perfumery and beauty, bringing different inspirations together.
MILANO FRAGRANCE WEEK
an unmissable appointment to celebrate perfume and beauty!
MILANO FRAGRANCE WEEK – SCARICA LA PRESENTAZIONE IN ITALIANO
MILANO FRAGRANCE WEEK – DOWNLOAD THE PRESENTATION IN ENGLISH